MARIA THERON

Arizona

ARIZONA BRANDSHIFT

WHEN | Fall 2014 - 4 Weeks.
FOR | MICA Advanced Design I.
WHAT | Select an existing product or brand and re-package it for a completely new audience.
ROLE | Graphic Designer.
CONTRIBUTIONS | Individual project. Concept development, ideation, design, mock-ups and photography.

This brandshift for the popular Arizona Tea line of cold, canned beverages shifts the visual language away from the ultra-bright, bombastic former sensibility to one that more mindfully pays homage to the pattern languages of Arizona's Native American tribes. In order to broaden the product's reach to a more upscale audience, the look and feel have been distilled to principally black and white, retaining jewel-like accent colors for key brand and structural components

 

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