arizona brandshift

WHAT | Brandshift for Arizona Tea
ROLE | Research, ideation, creator and photographer
FOR | MICA Advanced Design I class

This brandshift for the popular Arizona Tea line of cold, canned beverages shifts the visual language away fromthe ultra-bright, bombastic former sensibility to one that more mindfully pays homage to the pattern languages of Arizona's Native American tribes. In order to broaden the product's reach to a more upscale audience, the look and feel have been distilled to principally black and white, retaining jewel-like accent colors for key brand and structural components