MARIA THERON

Start Making Sense

START MAKING SENSE

WHEN | Winter 2017 - Spring 2018.
FOR | SCAD MFA Thesis.
WHAT | How might we incorporate design management methods in undergraduate communication design curricula so students become strategic designers?
ROLE | Design Researcher & Graphic Designer.
CONTRIBUTIONS |  Individual project. Conducted secondary research, developed interview questions, conducted interviews, observations & surveys, data affinitazitation, persona creation, ideation & concept development, conducted & created presentations, prototype & tested solutions, and wrote thesis paper.

OBJECTIVE
To study undergraduate communication design curricula, student educational needs, and the current state of the discipline. Future designers need to be strategic thinkers and problem solvers not just visual stylists.

Thesis research space

Communication design must be strategic design.
— Capeto

Research matrix

Thesis in progress poster

Thesis brochure

Observations at SCAD

Working wall